Crisis Communications Services

At Margolis, Healy and Associates, communications reside at the very core of the crisis management process.  What is said—or not said—during crises is as important as the actions taken to mitigate adverse conditions from the range of critical incidents facing the modern educational institution. In recognizing preparation as the cornerstone of preventing or managing critical incidents, readying an institution or organization for what, how, when and where to communicate is an imperative for saving lives, minimizing physical and emotional injury, and safeguarding brand image and reputation.

The critical elements of a crisis communications plan include identification and analysis of constituents/audience and key influencers; determining modes, methods and breadth of distribution; development of messaging and content; formulation of timing/frequency, and finally practice through simulation exercises such as mock press conferences and on-camera media training.  When all of these elements are given full consideration and properly assembled, then and only then can a crisis management plan be successfully implemented.  Communications is to crisis management as music is to an orchestra. 

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